Dr. Lynda Ulrich opens the conversation with thoughts moving away from the autopilot of intellectual laziness, and continues to dive into attention economy, gratitude economy, and value-driven consumers. Lynda is the founder of the media platform Ever Widening Circles and the Conspiracy of Goodness Network, which brings together a new world of possibilities by connecting co-conspirators and goodies. She is returning on the People Helping People Podcast for part 2 for an insightful conversation on gratitude economy.
Firstly, Lynda believes that each person in those world is here to make a very unique contribution. Valuing this thought influences how Lynda approaches curiosity, mind shifts, and recognizing goodness. She says using the phrase “the conspiracy of goodness”, comes from these pockets of good being well hidden among the negative content crowding mainstream media. I recommend checking out the TED talk Lynda gave on the topic. There is actually much good to discover; we may not see it since we’re not tapped into that, and other things we’re searching come to us more frequently.
Attention economy became the game that’s played through media, from the beginning earliest form up until now. Lynda explains the connection between media being structured as a triggering force. Lately, she noticed more people are being more thoughtful of where they place their attention. Society is experiencing a change in a positive direction from a time when only the craziest stunts caught attention. Lynda thinks people are starting to notice the tactics that are pushing narratives by using fear.
Lynda gives her observation on how we’re scanning the world at all times now for who can help us survive and thrive. That search and leaning into goodness combined to spark the emerging gratitude economy. Moving into the world of gratitude economy includes actions such as celebrating the people you do business with in your life that you’re super grateful towards. In other words, the emphasis is on reflecting back your gratitude for everything that the people around you are doing to support your own life, even if you’re simply paying for a service.
Gratitude economy is growing into a larger movement attached to people identifying as value-driven consumers. Lynda explains that people are spending their money with corporations that make them feel grateful.
Being aware and doing more research about the values that a company espouses and lives up to is well-adopted in the current society. Today’s transactions have less to do with getting the lowest price or the cheapest or the most for your money. Lynda explains that the definition of what a good deal is may be changing, and becoming whether a good deal is something that has a positive impact for the greater good.
Not only are consumers focusing on matched-values, talent search for matched-values when applying to companies. Lynda describes conversations, observations, and solutions of companies looking to retain talent in the gratitude economy.
You can listen to the previous episode with Dr. Lynda Ulrich.
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