In this episode, we sit down with the inspiring Kristen Brown, founder of Rela, a social venture transforming how people connect with art. By providing a platform and distribution model for local artists, Rela is expanding access to art while creating consistent revenue for artists.
Kristen Brown’s Entrepreneurial Journey
Kristen’s journey began when she noticed that her friends and business owners searched for ways to engage with art while artists sought display opportunities beyond traditional galleries. Recognizing a gap in the market, Kristen seized the opportunity to create a social venture that empowers communities to engage with art and support local artists.
Subscription Service for Art Lovers
Rela offers a subscription service for both commercial and residential spaces. Subscribers can choose the art they want on their walls or opt for a surprise selection, making it easy for anyone to engage with art and support local artists. Meanwhile, artists benefit from a free program that provides consistent monthly earnings for each month their work is on view.
Changing Perceptions About Art
One of the challenges Kristen faced while creating Rela was educating people about the value of art and breaking the perception that art isn’t work deserving of payment. She also had to shift the status quo by showing artists that Rela is a service that distributes and shares art and by convincing spaces to enroll and pay for art. Despite these obstacles, Kristen’s passion for her mission and vision, along with the support of the Columbus community, helped her succeed.
Advice for Aspiring Social Entrepreneurs
Kristen’s journey as an entrepreneur has been rewarding. She encourages others to take their ideas to organizations like GiveBackHack and explore the value they can create in their communities. She believes that everyone can start something like this if they see a need in their community and are positioned to help.
Empowering Communities to Connect with Art
Kristen’s vision for Rela is to expand the service to multiple cities and hire an artist coordinator and sales teams to grow the business and impact. She envisions Rela as a convenient and affordable way for anyone to experience art daily while supporting local artists.
Rela is a social venture that empowers communities to connect with art and support local artists. By delivering and installing art in subscribers’ homes and businesses, Rela removes barriers for those who want to engage with art but don’t know where to start. It provides a passive income stream for artists and a convenient way for subscribers to experience art on a daily basis. If you’re interested in learning more about Rela or have an idea for a social venture, we encourage you to listen to this podcast and get inspired.
To learn more, visit Rela’s:
Exclusive Columbus Giveaway: Win a Rela Subscription!
To celebrate this inspiring podcast episode, we’re thrilled to announce a special giveaway for the people of Columbus, Ohio! Don’t miss your chance to win a Rela subscription and experience the transformative power of art in your own space.
To enter, simply visit the link below and sign up with your email. Not only will you support local artists, but you’ll also enjoy stunning artwork handpicked just for you. Hurry – this giveaway is for a limited time only!
Sign up for the Rela Subscription Giveaway here!
Good luck, and remember to spread the word about this fantastic opportunity to connect with local art through Rela!
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